ISSUE: 3/2017
- Volume 83
- Number 3
- 2017
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Studia Europejskie –
Studies in European Affairs
ISSN: 1428-149X
e-ISSN: 2719-3780
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Articles published in the journal are under a Creative Commons Attribution – Non Commercial – No Derivatives 4.0 International License
The European Migration Crisis as a Factor in Foreign Market Entry Decisions of German Multinationals (Part 2)
Abstract
The largest influx of refugees since German unification has generated new challenges and opportunities in Germany’s society, culture, politics and economy. Theory advocates the advantages for international business of institutional change, migrations and integration. However, a negative public perception can conceal and inhibit resources and opportunities for German multinational enterprises. How did the attitude of Germany towards refugees change in 2015 and 2016? How did formal and informal German institutions react on the EU refugee crisis? How has this affected decision makers in German MNEs in terms of foreign market entry choices? How do German MNEs evaluate the long-term consequences of this crisis? This paper investigates in which ways the influx of refugees and migrants who arrived in Germany has affected the international business strategy of German MNEs. Part Two investigates how German MNEs are influenced by the migration context in Germany and Europe and how this affects their foreign market entry strategies in emerging economies.
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Language: English
Pages: 9-32
How to Cite:
Harvard
Bodil Huyer, E. and Trouille, J. (2017) "The European Migration Crisis as a Factor in Foreign Market Entry Decisions of German Multinationals (Part 2)". Studia Europejskie – Studies in European Affairs, 3/2017, pp. 9-32.